Privacy Policy

FLAAK® by New Color and our partners respect your privacy.

We kindly ask you to carefully read this privacy policy to understand how your personal data is collected, processed, and stored when using the FLAAK® by New Color website, accessible via www.flaak-newcolor.com.

All personal data collected on this website is processed under the responsibility of New Color, SAS with a capital of 1000 €, registered with the Nice Trade and Companies Register under number 893120170, and having its registered office at 14 rue Paul déroulède, 06000 Nice, France.

Under applicable personal data regulations, New Color is therefore responsible for processing your personal data.

This privacy policy describes:

  1. How New Color uses your personal data
  2. How New Color shares your personal data
  3. How New Color protects your personal data
  4. Where New Color hosts and transfers your personal data
  5. How you can exercise your rights regarding your personal data
  6. Privacy policy updates
  7. How to contact New Color
I. How New Color uses your personal data

New Color may use your personal data for the following purposes:

  • Publishing and managing your reviews and/or comments left on the website
  • Sending our newsletter, if you are subscribed
  • Responding to your contact request made through our website

The processing of your personal data is carried out as part of a pre-contractual contact approach, based on your consent to be contacted to discuss our offers and obtain a quote. You can withdraw this consent at any time and request that we delete your information and cease contacting you.

The processing of your personal data to send our newsletter is, however, based solely on your consent to receive our newsletter, which you can withdraw at any time. If you do not consent to receiving the newsletter, please note that this will not prevent you from continuing to browse our website.

II. How New Color shares your personal data

Within New Color, and with regard to each processing purpose, your personal data is collected, processed, and stored by authorized New Color personnel, only within their respective competencies, particularly by customer service, marketing department, and IT department.

We do not share personal data with other companies, organizations, and individuals unless one of the following circumstances applies:

(1) Sharing with prior consent: after obtaining your consent, New Color will share the information you have authorized with specific third parties or categories of third parties informed during the collection of your consent.

(2) Sharing with our service providers: New Color may also disclose your information to companies that provide services for us or on our behalf. These service providers include companies that provide IT services such as our host or email service provider, product delivery services, or that provide marketing activities on our behalf. These service providers may use your information solely to provide services on behalf of New Color.

(3) In execution of a legal obligation, sharing in accordance with laws and regulations: New Color may share your information as stipulated by laws and regulations, to resolve legal disputes, or as stipulated by judicial or administrative authorities under the law.

New Color will ensure the legality of any personal data sharing through data processing clauses with companies with which your personal data is shared, requiring them to comply with this privacy policy and take appropriate security and confidentiality measures when processing personal data.

III. How New Color protects your personal data

New Color attaches great importance to the security of your personal data and has adopted common industry practices to protect your personal data and prevent unauthorized access, disclosure, use, modification, damage, or loss of this information. We have also taken useful precautions to preserve, through our host, the security and confidentiality of data, and particularly to prevent it from being distorted, damaged, or communicated to unauthorized persons.

New Color also adopts the following organizational measures:

(1) We adopt reasonable and feasible measures to ensure that personal data collected is minimal and relevant as necessary, considering the purposes for which it is processed.

(2) We retain your personal data for the duration strictly necessary regarding the purpose of processing, unless retention of your data is required or permitted by law. For example, we retain data related to the execution of your orders for the duration required by law for accounting records, namely a maximum of 10 years from the fiscal year concerned.

(3) We deploy access control mechanisms to ensure that only authorized personnel can access your personal data.

In case of personal data breach, New Color will comply with legal and regulatory requirements applicable to notifying personal data breaches to competent supervisory authorities and/or concerned individuals.

IV. Where New Color hosts and transfers your personal data

Your personal data will be hosted within the hosting infrastructure of our host, Webflow, located in San Francisco.

When such transfers exist, we ensure that these personal data transfers are framed in accordance with applicable regulations to ensure an adequate level of data protection, either through an adequacy decision by the European Commission or through legal instruments such as data transfer contracts incorporating the European Commission's Standard Contractual Clauses.

For any request regarding recipients and data transfers we make outside the European Union, please contact us at the addresses indicated in the "How to contact New Color" section below.

V. How you can manage your rights regarding your personal data

You have the right to access, rectify, erase, limit, object to the processing of your personal data, as well as the right to define directives regarding the fate of your data after your death and the right to portability of your personal data.

You can contact us at any time at the addresses indicated in the "How to contact New Color" section below to exercise your rights regarding personal data under the conditions set by applicable regulations. You must indicate which right you intend to exercise and all necessary details for us to respond to your request.

These rights are exercised under the conditions set by applicable regulations:

The right of access means that you can ask us at any time to indicate whether we process personal data concerning you and, if applicable, to indicate what personal data is concerned as well as the characteristics of the processing carried out.

The right to rectification means that you can request the rectification of your personal data when it is inaccurate. You can also request that your personal data, when incomplete, be completed to the extent that this is relevant regarding the purpose of the processing in question.

The right to erasure means that you can request to erase your personal data particularly when:

  • Their retention is no longer necessary regarding the purposes for which they were collected;
  • Your personal data is processed based on your consent, you wish to withdraw this consent, and there is no other legal basis likely to justify the processing;
  • You have objected to the processing of your personal data and consequently wish them to be erased;
  • Your personal data has been subject to unlawful processing;
  • Your personal data must be erased to comply with a legal obligation provided either by European Union law or French law.

The right to limitation means that you can request us to proceed with the limitation of processing your personal data:

  • When you contest the accuracy of your personal data for a duration allowing us to verify their accuracy;
  • When following processing established as non-compliant, you prefer the limitation of processing to the complete erasure of your personal data;
  • When we no longer need your personal data for processing purposes but they are still necessary for the establishment, exercise, or defense of legal claims;
  • When you have objected to the processing of your personal data and you wish a limitation of processing for the duration allowing us to verify if the legitimate reason you invoke is justified.

The limitation of processing means that the processing of your personal data will then be understood only as the storage of your corresponding personal data. We will then no longer perform any other operation on the personal data considered.

The right to object means that you can object to the processing of your personal data when this processing is based on New Color's pursuit of legitimate interest. The right to object is exercised subject to justifying a legitimate reason related to your particular situation. We will then cease the processing in question unless there are legitimate and compelling reasons justifying its continuation in accordance with applicable regulations.

The right to define directives regarding the fate of your data after your death allows you to make known your instructions concerning the conservation, erasure, and communication of your personal data after your death.

The right to portability means that you can request us, under the conditions set by applicable regulations, to receive your personal data in a structured, commonly used and machine-readable format, and to transmit it to you, or request us to transmit it directly to a third party of your choice when this is legally and technically possible.

When we process your personal data based on your consent, you finally have the ability to withdraw your consent at any time by contacting the addresses indicated in the "How to contact New Color" section or by clicking on the unsubscribe link present in each of our communications. However, the withdrawal of your consent does not call into question the validity of processing carried out before this withdrawal.

VI. Updates to this privacy policy

New Color reserves the right at any time to modify or update, in whole or in part, this privacy policy, due to changes in applicable regulations regarding personal data protection or data processing carried out. Any substantial modification of the privacy policy will be notified to you by email when you have provided us with a valid email address and will be published on the website. We recommend that you regularly review this privacy policy to have perfect knowledge of our commitments regarding the security and protection of your personal data.

VII. How to contact New Color

If you have questions, comments, or suggestions, please contact us by visiting the "Contact Us" page or by submitting them to contact@flaak-newcolor.art.

Or by postal mail to New Color, 14 rue Paul Déroulède, 06000 Nice, France.

If you are not satisfied with the response provided by New Color to a request to exercise rights in accordance with Article V above or if you wish to report a breach of applicable data protection regulations, you have the right to lodge a complaint with the CNIL by mail (CNIL – 3 Place de Fontenoy – TSA 80715 – 75334 PARIS CEDEX 07) or on its website (www.cnil.fr), or with the data protection authority of the country in which you habitually reside or work.

The New Color team.